Selected work · 2023 — 2026

Four businesses. Four friction points. Four pieces of software built to fit.

Every project starts the same way — we sit with the team, watch the work, and find the bits that are quietly costing them hours every week. Here's what we built for them, and what it changed.

  1. CASE · 01 FAF Woodwork & Design Bespoke joinery
  2. CASE · 02 Sydney Strength Training Health & fitness
  3. CASE · 03 All Roofing Services Trades · Roofing
  4. CASE · 04 AED Consulting Construction certification
CASE · 01
Bespoke joinery · Luxury residential

Quoting a bespoke kitchen, in under an hour.

FAF Woodwork & Design
FAF Woodwork estimation tool — L5 Master Ensuite room quote showing the floor-plan drawing, room description and a live materials cost breakdown totalling $23,050.
The friction

Three hours of spreadsheets, per quote.

FAF's estimators were quoting one-off joinery for high-end homes — kitchens, libraries, wardrobes, no two the same. Every quote meant rebuilding the same spreadsheet from scratch, looking up material prices in PDFs, and remembering which finishes carried which labour premium.

Two estimators. Three hours per quote. One slip on a finish multiplier and the margin disappeared.

What we built

A tailored estimation tool that holds FAF's materials catalogue, finishes, labour assumptions and historical job data. Estimators describe the job in their own terms — cabinet runs, drawer banks, hardware, finish choices — and the tool prices it against current supplier rates.

Quotes go out as a branded PDF. The same tool feeds production, so what was quoted is what gets built.

The outcome
−66%Time per quote — three hours down to under one.
−80%Quoting errors caught before the customer sees them.
Quote throughput without hiring a third estimator.
CASE · 02
Health & fitness · 3 gyms, 400 clients

AI-drafted programs. Coach in the loop.

Sydney Strength Training
Sydney Strength Training coaching platform — a 12-week powerlifting block laid out across a calendar, with Claude Coach Assist drafting the next block from the client's history.
The friction

Individualised programs for 400 clients.

SST built its reputation on personal programming — every client gets a strength plan shaped to their history, health, performance and goals. With 400 clients across three gyms, that meant trainers were spending evenings at the laptop writing programs instead of coaching.

Skipping personalisation was off the table. So was hiring six more programmers.

What we built

A custom platform that drafts each program by reading the client's full history — past sessions, injuries, lift progressions, stated goals — and applies SST's programming principles. The coach reviews, edits, and sends. The model gets better every week from coach edits.

Members open the program in the app. Sessions log back automatically.

The outcome
30+ hrsSaved per week across the coaching team.
400Clients programmed monthly — no shortcuts on personalisation.
3 gymsOperating on a single, consistent programming system.
CASE · 03
Trades · Roofing & metalwork

One site visit. Quote sent before the ladder's down.

All Roofing Services
All Roofing Services estimator — a six-step mobile quoting flow from logistics and materials through labour to a finished, GST-itemised customer roofing quote ready to download or email.
The friction

Every quote was two trips.

Estimators were driving out for the site measure, then driving back to the office to write the quote up at the desk that night. Tape measures, photos, scribbled notes — and a second appointment with the client to confirm. By the time the quote landed, the competitor's was already in the inbox.

What we built

A voice-driven mobile webapp that runs on the estimator's phone. They walk the roof, describe what they see — pitch, area, sheet type, gutter work, access — and the app captures, prices and structures the quote as they go. No second device, no paperwork, no second trip.

Quote PDFs go out on the way back to the ute.

The outcome
1 visitInstead of two. The estimator never sees the office.
MinutesFrom client meet to quote sent, not hours.
No paperNo second device, no transcription, no double entry.
CASE · 04
Construction certification · Compliance

AI reads the annexures. Admins approve.

AED Consulting
Construction Document AI Processor — a four-step workflow uploading construction certificate documents for automated CC/OC analysis, with extraction options for references, authors, dates and summaries.
The friction

Hundreds of annexures, per certificate.

Every construction certificate AED issued came with hundreds of supporting documents — engineering reports, manufacturer specs, council correspondence — that had to be cross-checked against the certificate body by hand. Admins were spending dozens of hours per certificate transcribing values, chasing missing pages, and double-checking inconsistencies.

What we built

A document review platform that reads each annexure with AI, extracts the values that matter, and flags anything inconsistent with the certificate draft. The admin's job changes from transcription to approval — confirming what the system found, instead of finding it themselves.

Audit trail kept for every flag and every approval.

The outcome
DozensOf admin hours saved per certificate.
100sOf hours saved across the monthly certificate run.
Full trailEvery annexure flag and approval tracked for audit.

Got a friction point that sounds familiar?

Email Dain 0422 473 411