We build the estimation and quoting tools that turn your three-hour quotes into thirty-minute ones. Sydney-based, founder-led, fixed scope.
Spreadsheets bolted together over years. Half the formulas only one person understands. Every quote a small archaeology project — and the margin's hiding in there somewhere.
ESTIMATIONYour CRM doesn't know about your job book. Your accounting software doesn't know about either. Staff spend hours every week shuffling data between them — and getting it wrong.
INTEGRATIONHours logged to the wrong project. Overtime paid on the wrong rate. Margin leaking out of jobs you thought were profitable — because the timesheet form doesn't know what the team is actually doing.
OPERATIONSPricing scattered across PDFs, emails, and one estimator's memory. By the time the quote goes out, the numbers are months out of date — and you're wearing the difference.
PROCUREMENTBased on a 12-person services business spending ~18 hrs/wk on manual workflows we'd typically remove. Run your own numbers in the calculator below.
Includes 15 minutes of handover time per extra person on each quote. Rough by design — the fitting is where we get precise.
I come out and spend a couple of days with your team. On site, in the inbox, on the tools. I come back with the 3–5 friction points worth tailoring software around, ranked by what'd save you the most. You get the pattern either way — whether or not we cut the cloth.
1–2 weeks · Founder-led · No obligationSenior engineers, UX designers, data scientists and cybersecurity analysts I've worked with for years. Custom-built for your team and your process. Stitched into what you already use — your CRM, your accounting, your job book — instead of replacing the whole wardrobe. Fitted with your real data before it goes live.
4–8 weeks · Senior team · Your toolsThe work changes as you grow. The software should too. Tweaks, new features, the occasional emergency. A predictable monthly retainer, not surprise invoices. And the number you ring is still mine.
From $2.5K/mo · Cancel anytime
I started out working at ASX 20 companies, then spent a decade building and running software teams for businesses that hit the ceiling of what spreadsheets and off-the-shelf tools could do for them. The same patterns kept coming up — a quote that took an hour when it should take ten minutes, two systems that didn't talk, a clever team buried in admin they shouldn't be doing.
So I built this practice to do that work properly. Every engagement starts with me. I come out to your site, sit with your team, watch how the work actually gets done — and come back with a short, honest read on where the leverage is. Whether or not you go ahead, you get the blueprint.
When we build, you get a senior team behind me — engineers, UX designers, data scientists, cybersecurity analysts and support people I've worked with for years. But your number stays mine. Every project, I'm the one you ring.
Senior full-stack engineers who've shipped systems into production across trades, health, finance and manufacturing.
Designers who sweat the small stuff — the field you fill in 30 times a day shouldn't take 30 taps.
For the AI work — drafting programs, reading documents, learning from your real data instead of guessing.
Your client data, your supplier contracts, your finances — we treat them like ours, because they're in software we built.
Real humans on Sydney hours when something needs looking at. Not a ticket queue in a different timezone.
Bespoke joinery · Luxury homes
Quoting a bespoke kitchen used to mean three hours per estimator. We built them an estimation tool that holds their materials, finishes and labour assumptions — and quotes the same job in under an hour with fewer mistakes.
Health & fitness · 3 gyms, 400 clients
Trainers were spending evenings writing individualised programs for 400 clients. We built them a platform that drafts each program from history, health, performance and goals — and lets the coach review, edit and send in minutes.
Trades · Roofing & metalwork
Estimators were doing site visits twice — once for the measure, once at the desk to write the quote. We built them a voice-driven mobile webapp that captures the whole estimate on site. No paperwork, no second device, no second trip.
Construction certification
Every construction certificate came with hundreds of annexure documents to cross-check by hand. We built them an AI-powered review tool that reads each annexure, flags inconsistencies and pre-fills the certificate. Admins approve instead of transcribing.