/* ============================================================
   Sage Consulting / Software Tailor — site styles
   Two directions: [data-direction="workshop"] (dark, monospace)
                   [data-direction="atelier"]  (light, editorial)
   Two brands:     [data-brand="sage"] | [data-brand="tailor"]
   ============================================================ */

*, *::before, *::after { box-sizing: border-box; }
html, body { margin: 0; padding: 0; }
body {
  font-synthesis: none;
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
  overflow-x: hidden;
}

a { color: inherit; text-decoration: none; }
button { font: inherit; cursor: pointer; border: none; background: none; color: inherit; }
img { display: block; max-width: 100%; }

/* ---------------- TOKENS PER DIRECTION ---------------- */

body[data-direction="workshop"] {
  --bg:        oklch(0.18 0.008 70);
  --bg-2:      oklch(0.21 0.009 70);
  --surface:   oklch(0.24 0.010 70);
  --line:      oklch(0.34 0.010 70);
  --fg:        oklch(0.96 0.008 80);
  --fg-muted:  oklch(0.72 0.010 70);
  --fg-dim:    oklch(0.55 0.012 70);

  --display: "Space Grotesk", system-ui, sans-serif;
  --body:    "Space Grotesk", system-ui, sans-serif;
  --mono:    "JetBrains Mono", ui-monospace, monospace;

  --radius: 4px;
  --container: 1180px;
  background: var(--bg);
  color: var(--fg);
  font-family: var(--body);
}

body[data-direction="atelier"] {
  --bg:        oklch(0.97 0.012 80);
  --bg-2:      oklch(0.94 0.012 80);
  --surface:   oklch(0.99 0.008 85);
  --line:      oklch(0.78 0.012 80);
  --fg:        oklch(0.22 0.012 60);
  --fg-muted:  oklch(0.40 0.012 60);
  --fg-dim:    oklch(0.55 0.012 60);

  --display: "Newsreader", "Times New Roman", serif;
  --body:    "DM Sans", system-ui, sans-serif;
  --mono:    "JetBrains Mono", ui-monospace, monospace;

  --radius: 10px;
  --container: 1180px;
  background: var(--bg);
  color: var(--fg);
  font-family: var(--body);
}

/* ---------------- STUDIO ---------------- */
/* warm sans on cream — confident, business-owner-to-business-owner */
body[data-direction="studio"] {
  --bg:        oklch(0.965 0.018 80);
  --bg-2:      oklch(0.935 0.018 80);
  --surface:   oklch(0.985 0.012 80);
  --line:      oklch(0.80 0.020 75);
  --fg:        oklch(0.24 0.014 50);
  --fg-muted:  oklch(0.42 0.014 55);
  --fg-dim:    oklch(0.58 0.014 60);

  --display: "Bricolage Grotesque", system-ui, sans-serif;
  --body:    "Manrope", system-ui, sans-serif;
  --mono:    "Manrope", system-ui, sans-serif;

  --radius: 8px;
  --container: 1180px;
  background: var(--bg);
  color: var(--fg);
  font-family: var(--body);
}

/* ---------------- PRACTICE ---------------- */
/* warm serif — like a letter from one founder to another */
body[data-direction="practice"] {
  --bg:        oklch(0.97 0.014 75);
  --bg-2:      oklch(0.94 0.014 70);
  --surface:   oklch(0.99 0.010 75);
  --line:      oklch(0.78 0.014 60);
  --fg:        oklch(0.21 0.018 40);
  --fg-muted:  oklch(0.40 0.018 45);
  --fg-dim:    oklch(0.55 0.014 50);

  --display: "Spectral", "Times New Roman", serif;
  --body:    "Spectral", "Times New Roman", serif;
  --mono:    "DM Sans", system-ui, sans-serif;

  --radius: 6px;
  --container: 1180px;
  background: var(--bg);
  color: var(--fg);
  font-family: var(--body);
  font-weight: 300;
}

/* ---------------- BRAND ACCENTS ---------------- */

body[data-brand="sage"][data-direction="workshop"]   { --accent: oklch(0.78 0.10 150); --accent-ink: oklch(0.18 0.008 70); }
body[data-brand="sage"][data-direction="atelier"]    { --accent: oklch(0.45 0.08 150); --accent-ink: oklch(0.97 0.012 80); }
body[data-brand="sage"][data-direction="studio"]     { --accent: oklch(0.48 0.09 145); --accent-ink: oklch(0.97 0.014 80); }
body[data-brand="sage"][data-direction="practice"]   { --accent: oklch(0.42 0.08 150); --accent-ink: oklch(0.97 0.014 75); }
body[data-brand="tailor"][data-direction="workshop"] { --accent: oklch(0.75 0.13 55);  --accent-ink: oklch(0.18 0.008 70); }
body[data-brand="tailor"][data-direction="atelier"]  { --accent: oklch(0.55 0.16 42);  --accent-ink: oklch(0.97 0.012 80); }
body[data-brand="tailor"][data-direction="studio"]   { --accent: oklch(0.55 0.14 42);  --accent-ink: oklch(0.97 0.014 80); }
body[data-brand="tailor"][data-direction="practice"] { --accent: oklch(0.50 0.15 38);  --accent-ink: oklch(0.97 0.014 75); }

/* ---------------- BASE TYPE ---------------- */

body[data-direction="workshop"] h1,
body[data-direction="workshop"] h2,
body[data-direction="workshop"] h3 { font-family: var(--display); font-weight: 600; letter-spacing: -0.02em; }
body[data-direction="atelier"]  h1,
body[data-direction="atelier"]  h2,
body[data-direction="atelier"]  h3 { font-family: var(--display); font-weight: 400; letter-spacing: -0.02em; }

h1, h2, h3, p { margin: 0; }

.eyebrow {
  font-family: var(--mono);
  font-size: 11px;
  font-weight: 500;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--fg-muted);
}
body[data-direction="atelier"] .eyebrow {
  font-family: var(--body);
  font-size: 12px;
  letter-spacing: 0.18em;
  font-weight: 500;
}

/* ---------------- LAYOUT PRIMITIVES ---------------- */

.container {
  width: 100%;
  max-width: var(--container);
  margin: 0 auto;
  padding: 0 32px;
}

section { padding: 96px 0; }
@media (max-width: 760px) { section { padding: 64px 0; } }

.divider {
  height: 1px;
  background: var(--line);
  opacity: 0.6;
}
body[data-direction="workshop"] .divider {
  background-image: repeating-linear-gradient(90deg, var(--line) 0 6px, transparent 6px 12px);
  background-color: transparent;
  height: 1px;
}

/* ---------------- NAV ---------------- */

.nav {
  position: sticky;
  top: 0;
  z-index: 50;
  backdrop-filter: blur(14px);
  background: color-mix(in oklch, var(--bg) 82%, transparent);
  border-bottom: 1px solid var(--line);
}
.nav-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  height: 68px;
  padding: 0 32px;
  max-width: var(--container);
  margin: 0 auto;
}
.brand {
  display: flex;
  align-items: center;
  gap: 10px;
  font-family: var(--display);
  font-size: 18px;
  font-weight: 600;
  letter-spacing: -0.01em;
}
body[data-direction="atelier"] .brand { font-weight: 500; }

.brand-mark {
  width: 22px; height: 22px;
  display: inline-block;
  position: relative;
}
/* Sage mark: solid disc */
body[data-brand="sage"] .brand-mark {
  background: var(--accent);
  border-radius: 50%;
}
/* Tailor mark: stitched square */
body[data-brand="tailor"] .brand-mark {
  background: var(--accent);
  border-radius: 3px;
  transform: rotate(45deg);
}

.nav-links {
  display: flex;
  align-items: center;
  gap: 28px;
  font-size: 14px;
  color: var(--fg-muted);
}
.nav-links a:hover { color: var(--fg); }
.nav-cta {
  padding: 9px 16px;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  color: var(--fg);
  font-size: 13px;
  transition: background 0.15s;
}
body[data-direction="workshop"] .nav-cta:hover { background: var(--surface); }
body[data-direction="atelier"] .nav-cta {
  background: var(--fg);
  color: var(--bg);
  border-color: var(--fg);
}
body[data-direction="atelier"] .nav-cta:hover { background: var(--accent); border-color: var(--accent); color: var(--accent-ink); }

/* ---------------- HERO ---------------- */

.hero { padding: 120px 0 88px; position: relative; }
.hero-eyebrow { margin-bottom: 28px; display: inline-flex; align-items: center; gap: 12px; }
.hero-eyebrow .pulse {
  display: inline-block; width: 7px; height: 7px;
  background: var(--accent); border-radius: 50%;
  box-shadow: 0 0 0 0 var(--accent);
  animation: pulse 2.2s infinite;
}
@keyframes pulse {
  0%   { box-shadow: 0 0 0 0 color-mix(in oklch, var(--accent) 60%, transparent); }
  70%  { box-shadow: 0 0 0 10px transparent; }
  100% { box-shadow: 0 0 0 0 transparent; }
}

body[data-direction="workshop"] .hero h1 {
  font-size: clamp(40px, 6.2vw, 76px);
  line-height: 0.98;
  max-width: 14ch;
  letter-spacing: -0.035em;
}
body[data-direction="workshop"] .hero h1 .accent { color: var(--accent); }

body[data-direction="atelier"] .hero h1 {
  font-size: clamp(44px, 7vw, 88px);
  line-height: 1.02;
  font-weight: 400;
  max-width: 16ch;
}
body[data-direction="atelier"] .hero h1 em {
  font-style: italic;
  color: var(--accent);
  font-weight: 400;
}

.hero-sub {
  margin-top: 28px;
  max-width: 56ch;
  font-size: 18px;
  line-height: 1.55;
  color: var(--fg-muted);
}
body[data-direction="atelier"] .hero-sub { font-size: 19px; line-height: 1.6; }

.hero-ctas {
  margin-top: 40px;
  display: flex;
  gap: 14px;
  align-items: center;
  flex-wrap: wrap;
}
.btn-primary, .btn-ghost {
  display: inline-flex; align-items: center; gap: 10px;
  padding: 14px 22px;
  border-radius: var(--radius);
  font-size: 14px;
  font-weight: 500;
  transition: transform 0.15s, background 0.15s, color 0.15s;
}
.btn-primary {
  background: var(--accent);
  color: var(--accent-ink);
}
body[data-direction="atelier"] .btn-primary { font-weight: 500; }
.btn-primary:hover { transform: translateY(-1px); }
.btn-ghost {
  color: var(--fg);
  border: 1px solid var(--line);
}
.btn-ghost:hover { background: var(--surface); }
.btn-primary .arr, .btn-ghost .arr { transition: transform 0.2s; }
.btn-primary:hover .arr, .btn-ghost:hover .arr { transform: translateX(3px); }

.hero-meta {
  margin-top: 56px;
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 24px;
  padding-top: 28px;
  border-top: 1px solid var(--line);
  max-width: 720px;
}
.hero-meta div { font-size: 13px; color: var(--fg-muted); }
.hero-meta div strong {
  display: block;
  font-family: var(--display);
  font-size: 26px;
  color: var(--fg);
  font-weight: 600;
  margin-bottom: 4px;
  letter-spacing: -0.02em;
}
body[data-direction="atelier"] .hero-meta div strong { font-weight: 400; }

/* ---------------- SECTION HEADER ---------------- */

.section-head {
  display: grid;
  grid-template-columns: 200px 1fr;
  gap: 48px;
  margin-bottom: 56px;
  align-items: end;
}
@media (max-width: 760px) { .section-head { grid-template-columns: 1fr; gap: 24px; } }

.section-head h2 {
  font-size: clamp(30px, 4.2vw, 52px);
  line-height: 1.05;
  max-width: 22ch;
  letter-spacing: -0.025em;
}
body[data-direction="atelier"] .section-head h2 { font-weight: 400; line-height: 1.08; }
body[data-direction="atelier"] .section-head h2 em { font-style: italic; color: var(--accent); }

/* ---------------- FRICTION ---------------- */

.friction { background: var(--bg); }
.friction-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 1px;
  background: var(--line);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  overflow: hidden;
}
@media (max-width: 760px) { .friction-grid { grid-template-columns: 1fr; } }

.friction-card {
  background: var(--bg);
  padding: 40px 36px;
  display: flex;
  flex-direction: column;
  gap: 14px;
  min-height: 220px;
}
.friction-card .num {
  font-family: var(--mono);
  font-size: 11px;
  color: var(--fg-dim);
  letter-spacing: 0.16em;
}
.friction-card h3 {
  font-size: 22px;
  line-height: 1.25;
  letter-spacing: -0.015em;
  margin-bottom: 4px;
}
body[data-direction="atelier"] .friction-card h3 { font-size: 26px; font-weight: 400; line-height: 1.2; }
.friction-card p {
  color: var(--fg-muted);
  font-size: 15px;
  line-height: 1.55;
  max-width: 44ch;
}
.friction-card .tag {
  margin-top: auto;
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.12em;
  color: var(--accent);
  text-transform: uppercase;
}

/* ---------------- COST OF DOING NOTHING ---------------- */

.cost {
  padding: 0;
  position: relative;
  background: var(--bg-2);
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}
.cost-track { position: relative; }
.cost-sticky {
  position: sticky;
  top: 0;
  min-height: 100vh;
  display: flex;
  flex-direction: column;
  justify-content: center;
  padding: 80px 0;
}
.cost-eyebrow {
  text-align: center;
  margin-bottom: 18px;
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: 0.18em;
  color: var(--fg-muted);
  text-transform: uppercase;
}
body[data-direction="atelier"] .cost-eyebrow { font-family: var(--body); letter-spacing: 0.22em; }

.cost-headline {
  text-align: center;
  font-size: clamp(28px, 4vw, 44px);
  line-height: 1.1;
  margin: 0 auto 56px;
  max-width: 24ch;
  letter-spacing: -0.02em;
}
body[data-direction="atelier"] .cost-headline { font-weight: 400; }
body[data-direction="atelier"] .cost-headline em { font-style: italic; color: var(--accent); }

.cost-row {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 1px;
  background: var(--line);
  border-top: 1px solid var(--line);
  border-bottom: 1px solid var(--line);
}
@media (max-width: 760px) { .cost-row { grid-template-columns: 1fr; } }

.cost-cell {
  background: var(--bg-2);
  padding: 56px 36px;
  text-align: center;
  display: flex;
  flex-direction: column;
  align-items: center;
  gap: 10px;
}
.cost-num {
  font-family: var(--display);
  font-size: clamp(54px, 8vw, 96px);
  font-weight: 600;
  letter-spacing: -0.04em;
  color: var(--accent);
  line-height: 0.95;
  font-variant-numeric: tabular-nums;
}
body[data-direction="atelier"] .cost-num { font-weight: 400; }
.cost-label {
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: 0.16em;
  color: var(--fg);
  text-transform: uppercase;
}
body[data-direction="atelier"] .cost-label { font-family: var(--body); letter-spacing: 0.18em; font-weight: 500; }
.cost-sub {
  font-size: 13px;
  color: var(--fg-muted);
  max-width: 30ch;
}

.cost-footnote {
  text-align: center;
  margin-top: 40px;
  font-size: 13px;
  color: var(--fg-muted);
  max-width: 64ch;
  margin-left: auto;
  margin-right: auto;
  line-height: 1.55;
  padding: 0 24px;
}

/* Spacer that gives the sticky section scroll distance */
.cost-scrollspace { height: 220vh; }

/* ---------------- PROCESS ---------------- */

.process { background: var(--bg); }
.process-list {
  display: grid;
  gap: 0;
}
.process-step {
  display: grid;
  grid-template-columns: 100px 1fr 1fr;
  gap: 48px;
  padding: 48px 0;
  border-top: 1px solid var(--line);
  align-items: start;
}
.process-step:last-child { border-bottom: 1px solid var(--line); }
@media (max-width: 760px) {
  .process-step { grid-template-columns: 1fr; gap: 16px; padding: 32px 0; }
}
.process-step .num {
  font-family: var(--mono);
  font-size: 12px;
  letter-spacing: 0.16em;
  color: var(--accent);
  padding-top: 10px;
}
.process-step h3 {
  font-size: clamp(26px, 3vw, 36px);
  line-height: 1.08;
  letter-spacing: -0.02em;
}
body[data-direction="atelier"] .process-step h3 { font-weight: 400; line-height: 1.1; }
.process-step p {
  color: var(--fg-muted);
  font-size: 16px;
  line-height: 1.6;
  max-width: 48ch;
}
.process-step .pill {
  display: inline-block;
  margin-top: 18px;
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.14em;
  color: var(--fg-dim);
  border: 1px solid var(--line);
  padding: 6px 10px;
  border-radius: 999px;
  text-transform: uppercase;
}

/* ---------------- CASE STUDIES PREVIEW ---------------- */

.cases { background: var(--bg-2); border-top: 1px solid var(--line); }
.cases-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 20px;
}
@media (max-width: 760px) { .cases-grid { grid-template-columns: 1fr; } }

.case-card {
  background: var(--surface);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  padding: 36px 32px;
  display: flex;
  flex-direction: column;
  gap: 16px;
  transition: transform 0.2s, border-color 0.2s;
  position: relative;
  overflow: hidden;
  min-height: 320px;
}
.case-card:hover { transform: translateY(-3px); border-color: color-mix(in oklch, var(--accent) 50%, var(--line)); }
.case-thumb {
  align-self: stretch;
  display: block;
  margin: -36px -32px 4px;
  border-bottom: 1px solid var(--line);
  background: var(--surface);
  overflow: hidden;
}
.case-thumb img {
  width: 100%;
  height: 168px;
  object-fit: cover;
  object-position: top center;
  display: block;
}
.case-card .industry {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.14em;
  color: var(--fg-dim);
  text-transform: uppercase;
}
body[data-direction="atelier"] .case-card .industry { font-family: var(--body); letter-spacing: 0.16em; font-weight: 500; }
.case-card h3 {
  font-size: 22px;
  line-height: 1.2;
  letter-spacing: -0.015em;
}
body[data-direction="atelier"] .case-card h3 { font-size: 26px; font-weight: 400; }
.case-card .client {
  font-family: var(--display);
  font-size: 14px;
  color: var(--fg);
  font-weight: 500;
  margin-top: -8px;
}
.case-card p {
  color: var(--fg-muted);
  font-size: 15px;
  line-height: 1.55;
}
.case-metric {
  margin-top: auto;
  display: flex;
  align-items: baseline;
  gap: 10px;
  padding-top: 18px;
  border-top: 1px solid var(--line);
}
.case-metric .big {
  font-family: var(--display);
  font-size: 30px;
  font-weight: 600;
  color: var(--accent);
  letter-spacing: -0.02em;
  line-height: 1;
}
body[data-direction="atelier"] .case-metric .big { font-weight: 400; }
.case-metric .lbl { font-size: 13px; color: var(--fg-muted); }

.cases-foot { margin-top: 32px; text-align: center; }

/* ---------------- CTA STRIP ---------------- */

.cta-strip {
  background: var(--bg);
  border-top: 1px solid var(--line);
}
.cta-strip .container {
  display: grid;
  grid-template-columns: 1fr auto;
  gap: 40px;
  align-items: center;
}
@media (max-width: 760px) { .cta-strip .container { grid-template-columns: 1fr; } }
.cta-strip h2 {
  font-size: clamp(32px, 4.5vw, 56px);
  line-height: 1.02;
  letter-spacing: -0.025em;
  max-width: 18ch;
}
body[data-direction="atelier"] .cta-strip h2 { font-weight: 400; }
body[data-direction="atelier"] .cta-strip h2 em { font-style: italic; color: var(--accent); }

/* ---------------- FOOTER ---------------- */

.footer {
  padding: 56px 0 40px;
  background: var(--bg);
  border-top: 1px solid var(--line);
  font-size: 14px;
}
.footer-grid {
  display: grid;
  grid-template-columns: 1.4fr 1fr 1fr 1fr;
  gap: 40px;
  margin-bottom: 40px;
}
@media (max-width: 760px) { .footer-grid { grid-template-columns: 1fr 1fr; } }
.footer h4 {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--fg-dim);
  margin-bottom: 16px;
  font-weight: 500;
}
body[data-direction="atelier"] .footer h4 { font-family: var(--body); letter-spacing: 0.18em; font-weight: 600; }
.footer ul { list-style: none; margin: 0; padding: 0; display: grid; gap: 8px; }
.footer a { color: var(--fg-muted); }
.footer a:hover { color: var(--fg); }
.footer-bottom {
  padding-top: 24px;
  border-top: 1px solid var(--line);
  display: flex;
  justify-content: space-between;
  flex-wrap: wrap;
  gap: 16px;
  color: var(--fg-dim);
  font-size: 12px;
}
.footer-tag { max-width: 30ch; color: var(--fg-muted); line-height: 1.5; }

/* ---------------- TWEAKS PANEL (only when standalone) ---------------- */
.tweaks-only-standalone { display: none; }
body.is-standalone .tweaks-only-standalone { display: block; }

/* ===============================================================
   STUDIO + PRACTICE — full overrides
   Studio behaves like Workshop (sans) but warm & light.
   Practice behaves like Atelier (serif/italic) but more grounded.
   =============================================================== */

/* Headings */
body[data-direction="studio"] h1,
body[data-direction="studio"] h2,
body[data-direction="studio"] h3 {
  font-family: var(--display); font-weight: 500; letter-spacing: -0.025em;
}
body[data-direction="practice"] h1,
body[data-direction="practice"] h2,
body[data-direction="practice"] h3 {
  font-family: var(--display); font-weight: 400; letter-spacing: -0.015em;
}
body[data-direction="practice"] p { font-weight: 300; }

/* Eyebrow */
body[data-direction="studio"] .eyebrow {
  font-family: var(--body);
  font-size: 12px;
  letter-spacing: 0.16em;
  font-weight: 600;
  font-feature-settings: "ss01" on;
}
body[data-direction="practice"] .eyebrow {
  font-family: var(--body);
  font-size: 12px;
  letter-spacing: 0.20em;
  font-weight: 400;
  font-style: italic;
  text-transform: none;
}

/* Divider */
body[data-direction="studio"] .divider { background: var(--line); }
body[data-direction="practice"] .divider { background: var(--line); }

/* Nav */
body[data-direction="studio"] .brand { font-weight: 600; }
body[data-direction="practice"] .brand { font-weight: 400; }
body[data-direction="studio"] .nav-cta {
  background: var(--fg); color: var(--bg); border-color: var(--fg);
}
body[data-direction="studio"] .nav-cta:hover { background: var(--accent); border-color: var(--accent); color: var(--accent-ink); }
body[data-direction="practice"] .nav-cta {
  background: var(--fg); color: var(--bg); border-color: var(--fg);
}
body[data-direction="practice"] .nav-cta:hover { background: var(--accent); border-color: var(--accent); color: var(--accent-ink); }

/* Hero */
body[data-direction="studio"] .hero h1 {
  font-size: clamp(42px, 6.4vw, 78px);
  line-height: 1.02;
  letter-spacing: -0.035em;
  max-width: 15ch;
  font-weight: 500;
}
body[data-direction="studio"] .hero h1 .accent {
  color: var(--fg);
  background-image: linear-gradient(transparent 60%, color-mix(in oklch, var(--accent) 35%, transparent) 60%);
  padding: 0 2px;
}
body[data-direction="practice"] .hero h1 {
  font-size: clamp(44px, 7.2vw, 92px);
  line-height: 1.04;
  font-weight: 400;
  max-width: 16ch;
  letter-spacing: -0.02em;
}
body[data-direction="practice"] .hero h1 em {
  font-style: italic; color: var(--accent); font-weight: 400;
}

body[data-direction="practice"] .hero-sub { font-size: 19px; line-height: 1.65; font-weight: 300; }
body[data-direction="studio"] .hero-sub { font-size: 18px; line-height: 1.6; }

body[data-direction="studio"] .btn-primary { font-weight: 600; }
body[data-direction="practice"] .btn-primary { font-weight: 400; font-family: var(--body); }
body[data-direction="practice"] .btn-ghost { font-weight: 400; font-family: var(--body); }

/* Hero meta */
body[data-direction="studio"] .hero-meta div strong { font-weight: 600; }
body[data-direction="practice"] .hero-meta div strong { font-weight: 400; }

/* Section head */
body[data-direction="studio"] .section-head h2 { font-weight: 500; line-height: 1.05; }
body[data-direction="practice"] .section-head h2 { font-weight: 400; line-height: 1.1; }
body[data-direction="practice"] .section-head h2 em { font-style: italic; color: var(--accent); }
body[data-direction="studio"] .section-head h2 em {
  font-style: normal; color: var(--fg);
  background-image: linear-gradient(transparent 64%, color-mix(in oklch, var(--accent) 35%, transparent) 64%);
  padding: 0 3px;
}

/* Friction cards */
body[data-direction="studio"] .friction-card h3 { font-weight: 500; font-size: 24px; }
body[data-direction="practice"] .friction-card h3 { font-size: 26px; font-weight: 400; line-height: 1.2; }
body[data-direction="studio"] .friction-card .num,
body[data-direction="practice"] .friction-card .num {
  font-family: var(--body); font-weight: 600; letter-spacing: 0.16em;
}
body[data-direction="practice"] .friction-card .num { font-weight: 400; font-style: italic; letter-spacing: 0.20em; text-transform: none; }
body[data-direction="studio"] .friction-card .tag,
body[data-direction="practice"] .friction-card .tag {
  font-family: var(--body); font-weight: 600; letter-spacing: 0.14em;
}
body[data-direction="practice"] .friction-card .tag { font-weight: 400; font-style: italic; letter-spacing: 0.18em; text-transform: none; }

/* Cost section */
body[data-direction="studio"] .cost-eyebrow,
body[data-direction="practice"] .cost-eyebrow {
  font-family: var(--body); font-weight: 600; letter-spacing: 0.22em;
}
body[data-direction="practice"] .cost-eyebrow { font-weight: 400; font-style: italic; text-transform: none; letter-spacing: 0.20em; }
body[data-direction="studio"] .cost-headline { font-weight: 500; }
body[data-direction="practice"] .cost-headline { font-weight: 400; }
body[data-direction="practice"] .cost-headline em { font-style: italic; color: var(--accent); }
body[data-direction="studio"] .cost-headline em {
  font-style: normal; color: var(--fg);
  background-image: linear-gradient(transparent 64%, color-mix(in oklch, var(--accent) 35%, transparent) 64%);
  padding: 0 3px;
}
body[data-direction="studio"] .cost-num { font-weight: 500; }
body[data-direction="practice"] .cost-num { font-weight: 400; }
body[data-direction="studio"] .cost-label,
body[data-direction="practice"] .cost-label {
  font-family: var(--body); font-weight: 600; letter-spacing: 0.18em;
}
body[data-direction="practice"] .cost-label { font-weight: 400; font-style: italic; text-transform: none; letter-spacing: 0.18em; }

/* Process */
body[data-direction="studio"] .process-step h3 { font-weight: 500; }
body[data-direction="practice"] .process-step h3 { font-weight: 400; line-height: 1.1; }
body[data-direction="studio"] .process-step .num,
body[data-direction="practice"] .process-step .num {
  font-family: var(--body); font-weight: 600; letter-spacing: 0.16em;
}
body[data-direction="practice"] .process-step .num { font-weight: 400; font-style: italic; letter-spacing: 0.18em; text-transform: none; }
body[data-direction="studio"] .process-step .pill,
body[data-direction="practice"] .process-step .pill {
  font-family: var(--body); font-weight: 600; letter-spacing: 0.14em;
}
body[data-direction="practice"] .process-step .pill { font-weight: 400; font-style: italic; text-transform: none; letter-spacing: 0.14em; }

/* Cases */
body[data-direction="studio"] .case-card h3 { font-weight: 500; font-size: 24px; }
body[data-direction="practice"] .case-card h3 { font-size: 26px; font-weight: 400; }
body[data-direction="studio"] .case-card .industry,
body[data-direction="practice"] .case-card .industry {
  font-family: var(--body); font-weight: 600; letter-spacing: 0.16em;
}
body[data-direction="practice"] .case-card .industry { font-weight: 400; font-style: italic; text-transform: none; }
body[data-direction="studio"] .case-metric .big { font-weight: 500; }
body[data-direction="practice"] .case-metric .big { font-weight: 400; }

/* CTA strip */
body[data-direction="studio"] .cta-strip h2 { font-weight: 500; }
body[data-direction="practice"] .cta-strip h2 { font-weight: 400; }
body[data-direction="practice"] .cta-strip h2 em { font-style: italic; color: var(--accent); }
body[data-direction="studio"] .cta-strip h2 em {
  font-style: normal; color: var(--fg);
  background-image: linear-gradient(transparent 64%, color-mix(in oklch, var(--accent) 35%, transparent) 64%);
  padding: 0 3px;
}

/* Footer */
body[data-direction="studio"] .footer h4,
body[data-direction="practice"] .footer h4 {
  font-family: var(--body); font-weight: 700; letter-spacing: 0.18em;
}
body[data-direction="practice"] .footer h4 { font-weight: 400; font-style: italic; letter-spacing: 0.20em; text-transform: none; }

/* ===============================================================
   ABOUT / FOUNDER SECTION
   =============================================================== */
.founder { background: var(--bg-2); border-top: 1px solid var(--line); }
.founder-grid {
  display: grid;
  grid-template-columns: 5fr 7fr;
  gap: 64px;
  align-items: start;
}
@media (max-width: 860px) { .founder-grid { grid-template-columns: 1fr; gap: 32px; } }

.founder-portrait {
  aspect-ratio: 4 / 5;
  background:
    repeating-linear-gradient(135deg,
      color-mix(in oklch, var(--fg) 6%, var(--bg)) 0 1px,
      transparent 1px 14px),
    var(--surface);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  display: flex; flex-direction: column;
  align-items: center; justify-content: flex-end;
  padding: 24px;
  color: var(--fg-dim);
  font-family: var(--mono); font-size: 11px; letter-spacing: 0.14em;
  text-transform: uppercase;
  text-align: center;
}
body[data-direction="atelier"] .founder-portrait,
body[data-direction="studio"]  .founder-portrait,
body[data-direction="practice"] .founder-portrait {
  font-family: var(--body); font-weight: 600; letter-spacing: 0.16em;
}
body[data-direction="practice"] .founder-portrait { font-weight: 400; font-style: italic; text-transform: none; letter-spacing: 0.18em; }

.founder-portrait.has-img { padding: 0; overflow: hidden; background: var(--surface); }
.founder-portrait.has-img img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center 30%;
  display: block;
}

.founder-tag {
  margin-top: 14px;
  text-align: center;
  font-family: var(--body);
  font-size: 13px;
  color: var(--fg-muted);
  letter-spacing: 0.04em;
}
.founder-tag strong { color: var(--fg); font-weight: 600; display: block; font-size: 16px; margin-bottom: 2px; }
body[data-direction="practice"] .founder-tag strong { font-weight: 400; }

.founder-body .eyebrow { display: inline-block; margin-bottom: 20px; }
.founder-body h2 {
  font-size: clamp(30px, 4.2vw, 50px);
  line-height: 1.08;
  letter-spacing: -0.025em;
  margin-bottom: 28px;
  max-width: 22ch;
}
body[data-direction="atelier"] .founder-body h2,
body[data-direction="practice"] .founder-body h2 { font-weight: 400; }
body[data-direction="atelier"] .founder-body h2 em,
body[data-direction="practice"] .founder-body h2 em { font-style: italic; color: var(--accent); }
body[data-direction="studio"] .founder-body h2 em,
body[data-direction="workshop"] .founder-body h2 em { color: var(--accent); font-style: normal; }

.founder-letter p {
  font-size: 16px;
  line-height: 1.7;
  color: var(--fg-muted);
  margin-bottom: 18px;
  max-width: 56ch;
}
body[data-direction="atelier"] .founder-letter p,
body[data-direction="practice"] .founder-letter p {
  font-size: 18px;
  line-height: 1.7;
}
body[data-direction="practice"] .founder-letter p { font-weight: 300; }

.founder-signoff {
  display: flex; align-items: center; gap: 20px;
  margin-top: 32px;
  padding-top: 24px;
  border-top: 1px solid var(--line);
}
.founder-signoff .sig {
  font-family: var(--display);
  font-size: 28px;
  font-style: italic;
  color: var(--fg);
  letter-spacing: -0.01em;
  line-height: 1;
}
body[data-direction="workshop"] .founder-signoff .sig,
body[data-direction="studio"] .founder-signoff .sig {
  font-family: "Newsreader", serif; font-style: italic; font-weight: 400;
}
.founder-signoff .meta {
  font-size: 13px; color: var(--fg-muted); line-height: 1.4;
}
.founder-signoff .meta strong { color: var(--fg); font-weight: 600; display: block; }
body[data-direction="atelier"] .founder-signoff .meta strong,
body[data-direction="practice"] .founder-signoff .meta strong { font-weight: 400; }

/* ===============================================================
   TEAM SECTION
   =============================================================== */
.team { background: var(--bg); }
.team-grid {
  display: grid;
  grid-template-columns: repeat(5, 1fr);
  gap: 1px;
  background: var(--line);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  overflow: hidden;
}
@media (max-width: 980px) { .team-grid { grid-template-columns: repeat(2, 1fr); } }
@media (max-width: 560px) { .team-grid { grid-template-columns: 1fr; } }

.team-card {
  background: var(--bg);
  padding: 32px 24px;
  display: flex;
  flex-direction: column;
  gap: 12px;
  min-height: 220px;
}
.team-card .team-num {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.16em;
  color: var(--accent);
}
body[data-direction="atelier"] .team-card .team-num,
body[data-direction="studio"]  .team-card .team-num {
  font-family: var(--body); font-weight: 600; letter-spacing: 0.18em;
}
body[data-direction="practice"] .team-card .team-num {
  font-family: var(--body); font-weight: 400; font-style: italic; letter-spacing: 0.18em;
}
.team-card h3 {
  font-size: 18px;
  line-height: 1.25;
  letter-spacing: -0.01em;
}
body[data-direction="atelier"] .team-card h3,
body[data-direction="practice"] .team-card h3 { font-size: 22px; font-weight: 400; }
body[data-direction="studio"] .team-card h3 { font-size: 20px; font-weight: 500; }
.team-card p {
  color: var(--fg-muted);
  font-size: 14px;
  line-height: 1.55;
}
body[data-direction="practice"] .team-card p { font-weight: 300; font-size: 15px; line-height: 1.6; }

/* ===============================================================
   CENTRE-ALIGNED TREATMENT  ·  body[data-align="center"]
   Toggleable via the Align tweak. Centres the editorial content
   column across the homepage and case-study intros while leaving
   the dense comparison grids readable.
   =============================================================== */

/* ---- HERO ---- */
body[data-align="center"] .hero .container { text-align: center; }
body[data-align="center"] .hero h1 { margin-left: auto; margin-right: auto; }
body[data-align="center"] .hero-sub { margin-left: auto; margin-right: auto; }
body[data-align="center"] .hero-eyebrow { justify-content: center; }
body[data-align="center"] .hero-ctas { justify-content: center; }
body[data-align="center"] .hero-meta { margin-left: auto; margin-right: auto; }
body[data-align="center"] .hero-meta div { text-align: center; }

/* ---- SECTION HEADERS ---- */
body[data-align="center"] .section-head {
  grid-template-columns: 1fr;
  justify-items: center;
  text-align: center;
  gap: 20px;
}
body[data-align="center"] .section-head h2 { margin-left: auto; margin-right: auto; }

/* ---- FRICTION ---- */
body[data-align="center"] .friction-card { align-items: center; text-align: center; }
body[data-align="center"] .friction-card p { margin-left: auto; margin-right: auto; }

/* ---- PROCESS ---- */
body[data-align="center"] .process-step {
  grid-template-columns: 1fr;
  justify-items: center;
  text-align: center;
  gap: 14px;
}
body[data-align="center"] .process-step .num { padding-top: 0; }
body[data-align="center"] .process-step p { margin-left: auto; margin-right: auto; }

/* ---- FOUNDER ---- */
body[data-align="center"] .founder-grid {
  grid-template-columns: 1fr;
  justify-items: center;
  text-align: center;
  gap: 36px;
  max-width: 820px;
  margin-left: auto;
  margin-right: auto;
}
body[data-align="center"] .founder-grid > div:first-child { max-width: 320px; width: 100%; }
body[data-align="center"] .founder-body { display: flex; flex-direction: column; align-items: center; }
body[data-align="center"] .founder-body h2 { margin-left: auto; margin-right: auto; }
body[data-align="center"] .founder-letter p { margin-left: auto; margin-right: auto; }
body[data-align="center"] .founder-signoff { justify-content: center; }

/* ---- TEAM ---- */
body[data-align="center"] .team-card { align-items: center; text-align: center; }
body[data-align="center"] .team-card p { margin-left: auto; margin-right: auto; }

/* ---- CASES (preview cards) ---- */
body[data-align="center"] .case-card { align-items: center; text-align: center; }
body[data-align="center"] .case-card p { margin-left: auto; margin-right: auto; }
body[data-align="center"] .case-metric { justify-content: center; }

/* ---- CTA STRIP ---- */
body[data-align="center"] .cta-strip .container {
  grid-template-columns: 1fr;
  justify-items: center;
  text-align: center;
  gap: 28px;
}
body[data-align="center"] .cta-strip h2 { margin-left: auto; margin-right: auto; }
body[data-align="center"] .cta-strip .container > div { justify-content: center; }

/* ---- CASE-STUDIES PAGE (intros only; comparison grids stay left) ---- */
body[data-align="center"] .cs-hero .container { text-align: center; }
body[data-align="center"] .cs-hero h1 { margin-left: auto; margin-right: auto; }
body[data-align="center"] .cs-hero p { margin-left: auto; margin-right: auto; }
body[data-align="center"] .case-head {
  grid-template-columns: 1fr;
  justify-items: center;
  text-align: center;
  gap: 12px;
}
body[data-align="center"] .case-head h2 { margin-left: auto; margin-right: auto; }